We all knew that it would happen someday again…that day when Weight Watchers gets another celebrity endorsement. It was bound to happen and really, can you blame them??
How many people have Jennifer Hudson inspired since she became the face for WW?? How many people have joined *just* because they saw HER story?? I know a couple of people personally who were inspired to start their own journey’s because of her.
Sometimes a celebrity endorsement can really help. Sometimes I think it can hurt. But in my honest opinion I think Weight Watchers does a really good job on marketing their “celebrity”. Let’s be honest, they don’t mass produce celebrity endorsements like some weight loss companies out there. And a lot of the celebrities (Jennifer Hudson, Tina Fey, Jenny McCarthy, Ginnifer Goodwin and many more) who have done the WW program tend to keep their weight off which I think is just another reason why them having celebrity endorsement's doesn’t bother me too much, because I actually believe these celebrities and the journey’s they have taken to lead a healthier life for themselves.
Oh yeah, and I’m living proof that it does work even on the non-famous, so that helps too. :)
So rumor has it that Jessica Simpson is slated to be the newest face of Weight Watchers (though this has not been officially confirmed as of yet). She is pregnant right now but after she gives birth she wants to use the WW program to get the baby weight off and get her body back.
Actually, Jessica Simpson doesn’t bother me too much. Some may call her a ditz, others just call her a really smart ditz. I think she has a fun energy about her. She’s done work in various fields and does a lot of great charity work. She wouldn’t go on my top 10 actress list or anything, but I think she’s alright.
She has always had weight & body issues but has never shied away from them or embracing her curves which I find very admirable. Her self confidence is something that I think is really great and would be great for WW. She also has a huge southern fan base, especially amongst young girls so I think the outreach to them would be wonderful not only for the program but for women of the south as well who need a positive, healthy role model (sorry Paula Deen).
However, here is the thing with her…we all know she can lose weight. We have seen her lose weight many, many times throughout her career. Her problem always seems to be keeping the weight off. So is Weight Watchers the final answer to her yo-yoing ways?? I think it could be, of course!! If we can see her lose weight on this program and actually *keep* it off, well then I think that scores another point in the Celebrity Endorsement success ring for Weight Watchers.
I still believe that Weight Watchers picks their celebrity endorsements wisely & don’t just use them to show off their program. Sure, you might not connect with each one, but I'm sure that there are a lot of people who will connect with her, just like have with Jennifer Hudson and the ones before her. Let’s also not forget that they still use us real people right along side these famous people!!
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